Digital fundraising,
that actually
raises money. wins donors. delivers results.

Most nonprofits leave money on the table every month. Let's fix that with digital fundraising - and turn it into real donations.

Start with an Audit → See all services →
DIGITAL FUNDRAISING AUDIT

In 15 days, you'll know exactly where you're losing donors online. And how to fix it.

No waiting for meetings. The audit runs, you lead your organization. You get the results ready to use immediately.

Most NGOs lose 60–70% of website visitors before they donate.
The audit shows you exactly where – and how to win them back.

The audit is 100% remote, data-driven and fully tailored to your organization.

Digital fundraising is a craft. The audit shows you what you're doing right, where the gaps are, and what to improve.

10 AREAS UNDER SCRUTINY
Web Donor journey Social media Ads Emails Benchmark Campaigns Retention Storytelling Best practices
Book my Audit →

No commitment · Personal quote within 24 hours

WHAT YOU GET
7 OUTPUTS IN 15 DAYS

Concrete outputs you can use right away.

01
No meetings. Time back for you.
I walk the same path as your donors.
02
External view of where you stand today.
What works? Where are donors leaving?
03
5+ QuickWins to ship right away.
Actions your team can deploy next week.
04
Best practices from top NGOs.
Concrete examples to adopt.
05
ROI-prioritized roadmap.
Plan by impact. You decide.
06
Board-ready deck + action plan.
Ready presentation for your board or leadership. Plus implementation plan.
How else I can help you

Six ways
we can work
together.

From a quick external audit to a full strategic partnership. Pick the depth your nonprofit needs - from a single consultation to a long-term partnership.

01 · Diagnostic
MOST POPULAR

Digital Fundraising Audit

A complete external audit of your digital fundraising within 15 working days. PDF report, video walkthrough, microsite - and concrete QuickWins to ship next week.

Ready within 15 working days
Get an Audit →
02 · Strategy
4–8 weeks

Full Strategy

Mid-term strategy for your digital fundraising, donor care, and social media. The document that actually kickstarts your fundraising and gives it real direction for the next 12-24 months.

Tailored to your needs
Plan together →
03 · Partnership

Ongoing partnership

Long-term collaboration as your fractional fundraising manager. Strategy, execution, donor journey - everything in one rhythm. Hours scale up or down to match your needs.

Hours flex with your needs
Start the partnership →
04 · Advisory
Per session

Consulting

One-off consultation on a fundraising campaign, social media strategy or donor care. Plus honest feedback on your nonprofit's plans before you ship.

Tailored to your needs
Book a session →
05 · Build
3–8 weeks

New website

Together with my trusted experts, I build modern websites for your organization - or a standalone donor microsite for a specific campaign. Optimised donor journey, gamification, payment integration and analytics ready out of the box.

Tailored to your needs
Scope it out →
06 · Brand
With partner

Visual identity

Honest note: I'm not a designer myself - but I lead this together with my trusted external graphic designer. You get one project lead, two minds, zero handover headaches.

Tailored to your needs
Brief the team →
References

"With a team of volunteers, Peter built the most successful Christmas campaign in the Czech Republic last year. Through simplicity and gamification, he reached over 60 000 donors."

Zdeněk Mihalco
Zdeněk Mihalco
Director, Nadace Via – Darujme.cz (Czech equivalent of RaiseNow)
"With a 35,000 CZK investment, he generated over 650,000 CZK in 2 months. And built lasting PR for us."
Alena Pecková
Director, Social Enterprise Klubák
"His passion and creativity move donors."
Silvie Dymáková
Journalist, Founder of Příběhy Foundation

These mechanics work anywhere – only payment methods, language and local donor culture change from country to country.

Cases

Numbers that actually moved.

The same principles work in Germany, Austria and Switzerland - just with local payment methods (TWINT, PayPal, SEPA, Apple Pay, Google Pay) and regulatory specifics (DSGVO, GDPR).

REFERENZ-CASE

Czechia's #1 Christmas campaign 2025

Built with a team of volunteers – the most successful Christmas fundraiser in the country that year. Powered by gamification, donor journey design and media partnerships.

1 in 175 Czechs donated.
A reach almost no Czech NGO has ever achieved.
CHF 660K
raised
60’000+
donors
3’700 %
ROI in 1 month
REGIONAL CAMPAIGN

Klubák

Czech social enterprise for people with disabilities

A 2-month regional fundraising campaign – built to reach donors in the communities where the organization actually works. Powered by donor journey design, gamification and Meta Ads.

Transferable to DACH region
18× ROI
in 2 months
CHF 26’000
from CHF 1’400
250+
new donors

The next case study
could be yours.

Let's start writing it together.

Let's talk →
Peter Chalupiansky
About me

I help nonprofits
across Europe raise
real money - not
just engagement.

I'm Peter Chalupiansky, a fundraising consultant based in Prague. For the past ten years, I've worked with nonprofits, helping them turn digital donations into a sustainable revenue channel.

  • Two roles. One focus. Corporate scale plus agile independent work.
  • Kaufland Czech Republic · CSR & ESG lead, part of Schwarz Gruppe (Europe's largest retailer).
  • Christmas campaign for Světluška · €4.9M fundraising engine over seven years.
  • Independent consultant · digital fundraising for European nonprofits.
  • Christmas campaign 2025 · most successful in Czechia of that year.

My campaigns consistently deliver positive ROI and grow donor bases that stick.

Now I want to bring all of that to your nonprofit - and help you build a digital fundraising channel that actually works.

Awards & Recognition
Personal
TEDx, PechaKucha Nights & conference speaker more than 20 events
The Kind Heart Award Karel Janeček Foundation
Personality of Philanthropy Czech Donors Forum
Personality of the Year Wheelchair Sport Club Prague
With Kaufland Czech Republic team (part of Schwarz Gruppe)
Czech National Quality Award 2022 for Sustainability Ministry of Industry & Trade
Four-time Responsible Retailer of the Year (2020, 2022, 2024, 2025) Czech Confederation of Commerce and Tourism
Let's talk

Tell me more about
your organization.

A few short questions, no commitment. I'll get back within 24 hours – just a real conversation, no sales pitch.

How can I help you?

Thanks for picking . Let's get the basics.

What brings you my way?

Pick whatever fits best – we can refine this later.

First, what's your name?

Just so I know who I'm talking to.

Which organization?

If you don't have one yet, that's okay - just write "personal".

Where can I reply?

No spam, no newsletter - unless you want one later.

Anything you want to share?

Optional - but a sentence or two helps me prepare.

✓

Got it. Talk soon.

I'll be in touch within 24 hours - usually faster on weekdays.

press Enter

I'll get back to you personally – promise.

Or just write me directly at peter@ngo.digital

Imprint

Information according to § 5 TMG / Art. 3 UWG

Peter Chalupianský, Vrbová 1478, 250 01 Brandýs nad Labem, Czech Republic. Email: peter@ngo.digital · Phone: +420 725 432 153

Company ID (IČO): 04383281. Sole proprietor registered in the Czech Republic. Responsible for content: Peter Chalupianský.

The contents of this website have been created with the greatest possible care. No liability is assumed for the accuracy, completeness, or timeliness of the content. Liability for external links rests solely with their respective operators.

Privacy

How I handle your data - in plain language.

When you use this website, the only personal data I collect is what you give me through the contact form: your name, email, and message. I use this data only to respond to your inquiry and, if we work together, to deliver the service you've asked for.

I don't use Google Analytics, advertising pixels, or any third-party tracking tools on this website. No cookies are set for analytics or marketing purposes.

Your data is stored in my email inbox (Google Workspace) and, if relevant, in my CRM. It is never sold or shared with third parties beyond the tools required to run my business (e.g., my email provider).

Under GDPR and Swiss revDSG, you have the right to access your data, correct it, request its deletion, or object to processing. Email peter@ngo.digital and I'll respond within 14 days.

Data controller: Peter Chalupianský, Vrbová 1478, 250 01 Brandýs nad Labem, Czech Republic. Email: peter@ngo.digital